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Showing posts from August, 2012

Working on your ‘Project Dhonuk’

Well I work as a product marketing manager at IBM India Pvt Ltd and was recently working on a brand new marketing project involving sales plays. I was quite excited and things were going real good. I was all charged up and the experience of the work itself was quite elevating – the doing your thing, collaborating, synthesizing, creating; for the ultimate benefit of the customer and fulfilling his deepest needs! The very best ideas or thoughts occur to you in the loo! The same happened today morning. I realized that when doing your work, you enjoy it thoroughly - you are propelled to a state that I’ll term as ‘Project Dhonuk’. That allure of creating something unique and involving all your skills and added enthusiasm, effortless effort, working long hours without a hint of being tired and being full of passion and verve. A bit of a background will be necessary here. So why give it the name ‘Project Dhonuk’? I use it as a metaphor for this creative state of heightened enthus